PROJECTS

A portfolio is supposed
to look cohesive.*

*Mine didn't get that memo.

With broad exposure to a range of industries, local and international, each project was shaped by the client's vision, brief, and brand world.

Corporate, start-up, non-profit, they all have different tastes, and my task was never to impose mine. What looks like variety is the skill.

JTL Construction

BRANDING
CLIENT SHOWCASE

Full Rebrand

Construction Company, Ohio

JTL Construction has been building commercial spaces across Northeast Ohio since 2004, from tenant interiors, hospitality, retail, you name it. Their growth is directly tied to the quality of the workmanship.
As the business grew, the brand got left behind. Understanding the adapting market and approaching their 20th anniversary, it felt like the right time for a change. Rebuilding from top to bottom, ranging from logo, brand guidelines, business cards, apparel, and marketing templates.

Magazine Ads

Dosely.

Twining Inc.

Brand Identity & Strategy

Functional Health Services, Cape Town

Brand Identity

Concrete Testing Engineers, Los Angeles

In a saturated and competitive supplement market, Dosely needed clarity, authority and distinction. From initial concept through to final build, working closely with the founder to define both the brand and its digital expression. What we created is a premium, intentional identity, a clean approach showcasing a brand that balances clarity with personalisation.

Logo

Twining Inc. is a geotechnical engineering, materials testing, and quality assurance firm. A legacy business with 125 years of experience under its belt. But a logo that wasn't conveying this anymore. The brief called for something minimal and badge-like, incorporating geometric, grounded, and built around their core values of sustainability, quality, and safety.

Twining Inc.

Revelation Pharma

Brand Guideline Refinement

Compounding Pharmacy, Atlanta

Revelation Pharma is building a nationwide network of compounding pharmacies. A consistently

growing brand operating in a highly regulated, trust-driven industry needs to look the part at every touchpoint. Refining their brand palette and visual identity brought consistency and polish to the brand that could hold up across a national network.

Revelation Pharma

Park Square Homes

USER INTERFACE
CLIENT SHOWCASE

User Interface Design

Homebuilding , Florida

Autobahn Consultants

User Interface Design

Strategic Business Consulting, Ohio

Park Square Homes has been building estate communities across Florida for 40 years. It is a family business that's

had great growth opportunities. With teams spread

across multiple locations, keeping everyone connected needed a fix. Solution? An internal SharePoint site to bring it

all together.

Park Square Homes SharePoint

Autobahn Consultants helps high-growth businesses move fast and make smart decisions. Their internal operations needed to keep up. Onboarding was a scramble, assets were scattered, and time was being wasted finding things that should be easily accessible. We chose a custom-designed intranet to fix that. Everything is centralised, easy to navigate, and built to get new team members going from day 1.

Autobahn Consultants | The Glovebox

InPwr Inc.

DIGITAL
CLIENT SHOWCASE

Online Digital Ads

Electrical Solutions ,Indianapolis

Interestingly, finding top-notch electricians in Indianapolis is a tough one. InPwr is a design-build electrical contractor focused on large commercial and industrial projects and building a strong team culture. They needed digital ads that would speak directly to potential hires. The design had to convey their way from the get-go.

Strong messaging. Bright Colours. Provocative. Just enough to stop your scroll.

Digital Ads

Neptune Plumbing

Justice Desk Africa

Ad Development

Plumbing & HVAC Services , Ohio

Social Strategy & Content

Non-Profit Organisation, Cape Town

Neptune Plumbing is a commercial and industrial contractor, working across everything from large facilities to complex building systems, with a strong focus on long-term relationships. Using a multi-channel approach, they wanted to carry their billboard and on-site activation campaigns into digital for a recruitment push. We translated that existing tone into a set of digital ads.

Recruitment Banner Ad

Justice Desk Africa is a human rights organisation

focused on education, advocacy, and community-led change. With digital being highly accessible, a carefully crafted social media strategy was vital. Tasked to create content across programmes and shape communications for audiences ranging from community participants to partners and donors, while making complex topics accessible and staying true to the organisation’s voice.

Social Content

Assorted Work

South Africa & United States

Blast Radius | WHOOMPH

PACKAGING
CLIENT SHOWCASE

Packaging Design

Dispensary, Cape Town

The cannabis market is growing to be crowded, and most packaging looks the same. This client wanted something different that stood out on the shelf. Veering away from a traditional straight-line box, a laser-cut box puzzle was
designed to stand out on the shelf and to feel considered tactilely. It was built around the brand's story and
developed closely with their distributors.

WHOOMPH X Blast Radius Laser Cut Packaging

Justice Desk Africa

CAMPAIGN
CLIENT SHOWCASE

Concept, Production & Directing

Cape Town, South Africa

VIDEO

For Justice Desk Africa’s Women’s Month GBV campaign, “Men, Your Actions Define You,” I conceptualised, produced and directed a hard-hitting video-led campaign designed to shift the narrative of Gender-Based Violence from a “women’s issue” to a call for male accountability. The campaign used a series of online videos, social media assets

and supporting media communications to challenge victim-blaming, toxic masculinity and the idea that GBV has a specific demographic. My role spanned campaign concept development, message direction, production planning, video direction, rollout thinking and social content support, ensuring the work remained visually striking, emotionally responsible and survivor-conscious through the use of trigger warnings and sensitive campaign framing.